Wildfires

Jim Farnsworth asked:


I love it…and I **** it

Video Wildfire is one of a growing number of video submission software, designed to automate the submission of videos to multiple video sharing sites across the Internet.  With online video usage exploding, businesses are starting to recognise the promotional value of videos in selling their services on the Internet.  While there are a growing number of articles being written about the value of  submitting your video to You Tube for fame and profit,  these articles all seem to be cranked out by the same machine…”proper lighting is important…use humor…interesting subject matter…”   What crap!  The quality of the video is not critical.  The trouble with submitting your video simply to You Tube is who is going to see it?…How will your prospects find your video?

Oh, they say..you just have to put a link on your site…”embed the video into your website”…  HELLO!?  Am I the only one who sees the idiocy of this advice?  What is the purpose of your video?   To get customers, right?   To direct people to your business, right?  But in order for people to see your video, so that they will come to your business, they have to find your business in the first place, so that you can tell them about your video, so that they can see the video and  then come to you. Now, you’re in the business of promoting a video that is advertising your company.  Why not just advertise your company?  Your video needs to be seen without your input.

The power of online video is that it can be indexed by the search engines within HOURS, and appear on Page 1 within 24 hours.  But only when that video is submitted to MULTIPLE video sites.  That is where video submission software becomes vital to your Internet marketing strategy.

Video Wildfire allows you to automatically submit your video to 50+ video sites, 25 social bookmarking sites, and 10 social news sites. You can submit to all three with the 1-click selection.  Also, there are some 100+ additional video sites listed, which would require manual submission.  However, be aware that I submit to only 25+ video sites;  many of the sites listed by Video Wildfire, (and other video submission software packages), do not allow ‘promotional’ videos. None of the video submission software packages tell you that some sites will not accept commercial videos, so when they say that you can submit to X number of sites automatically, keep in mind that that number is actually less. Check the Terms of each site before you submit your video.  But only submitting to 25 sites  hasn’t been a problem for me;  I have a video that is #1, on a search return of 115 million results, and I have numerous other pages where I have MULTIPLE listings on Page 1.  Correct optimization is important, as that is the ONLY way that the search engines can rank the video.

The one problem that I have with Video Wildfire, is that it is S..L..O..W!  Video Wildfire functions from your desktop, and, on my system, which uses a standard DSL connection, can take several hours to submit to all sites.  Luckily, I have other computers to use in the interim.  Ironically, I asked Video Wildfire support about the problem..( the support is fantastic, by the way), and THEY  advised that I use a different computer while submitting.

So, start your submission, and then go to the store…take a bike ride, write an article, because your system is going to be tied up for a few hours.  Schedule your submissions at night…during slow times, or simply use another computer.  Video Wildfire has been reliable, and I love the program.  They offer a 7-day FREE trial, and then the software is only $20/month.  A GREAT bargain for a video submission software, and one that should be in your Internet marketing Toolkit.



LELAND

Gihan Perera asked:


Every message has three components:

1. An idea you want to convey;

2. An audience you would like to reach;

3. The delivery of that idea to that audience.

This is obvious, right? In marketing, you’d call this product / market / medium; in a presentation, you’d call this content / audience / delivery; and so on.

But it’s one thing to understand these things exist; it’s another to use them whenever you deliver a message.

How do you turn your message into something they listen to, act on, and remember long after you’ve gone?

In high school physics, I learned that the gravitational attraction between two planets depends on three things: the size of the first planet, the size of the second planet, and how close they are to each other. The bigger they are, the greater the gravitational force between them; and the closer they are, the greater the force.

The same applies to your messages. Your success depends on three things:

1. The quality of your idea

2. Your understanding of your audience

3. How well you deliver that message to that audience.

How good is your message?

Think about an idea, product, service or concept you’d like to deliver - whether it’s in a one-to-one sales meeting, a group presentation, a marketing flyer, or your Web site.

How well are you doing these three things?

1. How well have you developed the idea?

2. How well do you know your audience?

3. How good are you at connecting with your audience?

Use these specific questions to evaluate your message …

Your Idea:

1. Solutions: How well do you provide solutions to your audience’s problems?

2. Expertise: How much expertise do you already have?

3. Packaging: What’s your experience with creating messages in this format?

4. Margin: What’s your profit margin?

5. Leverage: How can you use it in other ways?

Your Audience

1. Niche: Are you aiming this message at a small, clearly defined, niche group?

2. Problems: How well do you know the audience’s problems, questions, concerns, challenges, and worries?

3. Demand: How well do you know the demand for your message?

4. Price: If you’re selling a product, have you tested the price people are willing to pay?

5. Relationship: What is your existing relationship with your target audience?

Your Delivery

1. Strategy: Do you have a strategy for rolling out this message?

2. Reach: How easily can you reach them?

3. Tactics: Do you have experience already with the specific delivery techniques you’re planning to use?

4. Interest: How interested are you about your audience?

5. Commitment: Are you really committed to the process?

Use these 15 questions to evaluate every message before you deliver it.



DOMINIQUE